But one area where creativity is not needed nor wanted is in finding prospects’ email addresses. In this visual world, videos add another layer of personalization to your messages.Ĭreativity is critical to keeping your emails in the inbox where they belong. Adding a video: Adding a video to your email can increase your click rates by 300%.In fact, 56% of brands using emojis in their email subject line have a higher open rate with their email marketing efforts. An emoji placed in your subject line or email makes a statement and catches your recipient’s eye. Adding an emoji: In today’s text-based world, emotion is shown through those unique emoji characters we have at thumb’s reach.Personalized subject lines can increase open rates by 50%. Using your recipient’s name: Simply adding a name to your subject line or email can make a world of difference.There are many ways to add some creativity into your email strategy, such as: That’s why your subject line and email both require a higher level of creativity than your typical spam email. Anything that looks remotely like spam is probably going into that folder immediately.īut your sales email deserves to be read. The average office worker receives 121 emails a day, which is almost impossible to sift through without quick action. To keep that from happening, you must stand out from the rest. If there’s one place you don’t want your email to go, it’s into the spam folder. What Makes For a Good Sales Email Subject Line So, how do you pen that perfect sales email subject line that boosts open rates? It all starts with a little bit of creativity. That makes sense when you consider just how many emails are being sent every day (hint - it’s not millions): The reason is simple - a whopping 47% of emails are opened or discarded based solely on their subject line, making the importance of an effective and compelling subject line becomes crystal-clear. However, if you want to maximize your email’s success, you need to focus on your subject line. (Especially if you verify or find them with the best email finder tools). Sales emails get eight times more opens and clicks and can produce six times more revenue than any other type of email. The sales email, when executed correctly, can yield impressive results.

A well-coordinated email campaign can quickly build momentum for your product or service.Īnd what’s more, recipients favor it, with 73% of millennials identifying email as their preferred means of business communication. Email is a force to be reckoned with for your business.

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